Uhmm investors normally dont play games so they miss soem things . One thing to notice about EA is they have a new company called RESPAWN entertainment. this staff is mostly made of people who recently bailed from activisions Call of Duty MW2 title. ( was a flop in the eyes of gamers. Activison will suffer next few releases due to teh Restrictions put upon computer gamers. ( was huge fallout in community) In the end the trouble reached the Staff and an internal battle took place. ( public fall out) Those staff joined EA in making Respan. ( from a gamers point of view.. hilarious name for a company) this no doubt will get gamers curious on the first release to come out of this crowd under EA's guidance. EA should do well as they had done things alot differantly thean Activision like staying away form the DLC method of gouging players ( PC players do not like DLC they make their own content already. ) DLC may seem great for console to generate money but all in all a bad idea. EA stayed from that which had moved a whole community From Activision MW2 title to EA's BF2 seriose ( Battlefield 2 bad company) If you like game stocks. EA is a good buy . .if it's cheap get it now.. only going to go up. (pro FPS tournament player for 10 years now.. I see alot in the game world that takes about 6 months to effect sales.) if anything Activision is going to suffer next year. They have no really new titles, and the method of DLC they have turned to with Migeration servers, they are loosing more than half of the PC audiance. I dougbt the console crowd alone will be sufficient to sustain growth... it's doubtfull as the PC community is responsible for MOST advancemnts in game creation. The big publishers need them in the loop.